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Castello della Sala: where history meets technology in Umbria
Published 26 February 2012 Although I’ve loved my many trips to Umbria over the years, I’ve never thought of it as a particularly progressive region. Its output is predominantly agricultural, and it...
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Oddbins Strikes Back
Published 10 March 2012 We all like the thought of being looked after by someone who’s competent in their line of work. I think this was why Oddbins was so popular a decade ago. Upon entering one of...
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The social media strategy of Pernod Ricard –“thinking global, acting local”
Published 30 March 2012 How does a company like Pernod Ricard approach social media? Their enviable situation poses a number of challenges. How do you make a global brand regionalised? And how do you...
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US sales model hits the UK wine scene
Published 14 April 2012 UPDATE: Sadly, Lot 18 decided to close its UK operations at the end of July 2012. I wish the team and company (they are still trading in the US and France) all the best for the...
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Naked Wines app hits all the right buttons
Published 28 April 2012 If you download an app to your iPhone then spend over £70 within 5 minutes, I think you’ve got to admit that the app has succeeded. Maybe I’d have spent the money anyway, but...
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The future is in Marco's safe hands
Published 20 May 2012 Barely a week goes by without a journalist uncovering a new prediction about the effects of global warming – usually misappropriating scientific research in order to produce a...
View ArticleZarrella Top 10s
Published 29 May 2012 Social media is awash with people who will happily give you their ‘expert’ advice but, in a field that is full of self-proclaimed ‘gurus’, their advice is usually as scientific...
View ArticleHow do wine customers in the US and UK differ?
Published 17 June 2012 When writing a recent post about the UK launch of Lot18, the American-based wine merchant, I started wondering how UK consumers differ from their US equivalent.Here’s a few...
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The Merry Band of Bloggers
Published 4 July 2012 How do you choose which wines to buy? Truth is, unless you put some effort in to finding a wine writer who has your kind of palate, then taking recommendations from any...
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Voice recognition: Siri v Evi v Google
Published 21 July 2012 The Dream Wouldn’t it be great if you could press a button, ask a question, and get the information back? This is what Apple's Siri and other similar systems offered to do. So I...
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Pimp my vine
Published 16 August 2012 One morning, I stumbled across a tweet talking about @lagramiere’s mobile wine tasting truck raising funds on Kickstarter. I’d heard something about Kickstarter, but thought...
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.wine and .food domains coming your way soon
Published 29 August 2012 It appears that I missed ICANN's recent announcement about Top Level Domains (TLDs).Okay, so that sounds really boring and not something that you'd be interested in, but hear...
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Good examples of restaurants using social platforms
Posted 14 September 2012 Introduction Note: this post accompanies my talk at LincUpLive. How should companies use social media to increase sales? The answer is … it depends on each individual benefit....
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The Wine Society app
Published 30 September 2012 "I liked their wines so much, I bought the company." ~ David Lowe Yes, since last year I’ve been a joint shareholder of a wine company that was founded in 1874. Okay, so...
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Do you have social influence?
Published 17 October 2012 Why do we write blogs? Who are they really for? If you found out that only a couple of people read each post, would you continue to blog? I like to think that I would. I...
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Do experts still exist?
Published 27 October 2012 Bob turned to me, looked worried, and confessed “I don’t actually have a clue what I’m doing”. Having taken a new job as a community manager, my friend (whose real name isn’t...
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A 21st-Century Tasting Note
Posted 16 November 2012 "A medium-bodied wine with aromas and flavours of strawberry, cherry and marzipan. It has a smooth acidity and medium soft tannins.” “Mendoza, Argentina. 100% Malbec. 2011....
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Want a wine recommendation? Then meet the super-database
Published 23 November 2012 ~ “Data is power” was the catchphrase of Bumblebee from Transformers in the 1980s Bumblebee's “Data is power” catchphrase sums up late 20th-Century thinking but, in the...
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Interactive Wine Books: Old brings us the new
Published 3 December 2012 I love a glossy book at Christmas, but there is something to be said for e-books. Marnie Old and Anthony Giglio prove it with their latest book, “Wine Simplified”.As well as...
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Top 10 Christmas presents for 2012
Published 17 December 2012 Whether you’re looking for that perfect present for your wine-loving friend, or want to drop hints to Aunty Doreen so you don’t get another pair of socks, my top 10...
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